• Drive product and solution positioning, messaging and GTM strategies. Including full platform and individual product lines
• Ensure consistency in messaging across product lines and Product Managers Lead content development to articulate the benefits of our product and ensure message alignment throughout all customer touchpoints (website, sales team, events, etc.)
• Drive content marketing strategy along with Content Marketing team resulting in valuable content at each stage of the customer journey
• Define and champion GTM campaign messaging to be executed by Marketing
• Ensure consistency and quality of customer facing sales content Work with Digital Marketing to drive content for SEO improvement Identify market trends and customer needs
• Improve the product launch process and strategy and collaborate with product management, marketing, and sales to ensure the effective go to market
• As part of a GTM establish strategies to drive retention, upsell and cross-sell for the product portfolio, and work through the formalized customer marketing function to execute on those strategies
• Strategize and conduct competitive analysis to help identify new marketing opportunities
• Define target markets, products and customers including business plans and entry strategy
• Speak and present both internally and externally (webinars, public events, customer engagements, etc.) to promote our story and products Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures
• Create positive relations with partners and sales channels. Recruit, motivate and manage product marketing staff

Required Qualifications:

• 15+ years of product marketing or related experience, including 4+ years in leadership role of a product marketing team
• 5+ years in enterprise security software market sectors
• 3+ years of B2B SaaS experience Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
• Works well in a collaborative environment (leave your ego at the door)
• High attention to detail with ability to remain organized and multi-task
• Strong written, verbal, editing, and presentation skills
• Highly collaborative with a deep sense of ownership and accountability
• Easily builds business partnerships and inspires team members
• A hungry, infectious personality: we’re looking for someone determined and able to win

Annual Salary Guidelines: $210,000 - $240,000

Qualys is an Equal Opportunity Employer, please see our EEO policy.